Infographics, or information graphics, are nothing new. For years, society has harnessed the power of visual representation to logically interpret cause-and-effect through diagrams, timelines and flow charts. From newspapers and magazines to city maps, scholarly work and textbooks, infographics in many ways are a staple in modern communication practice. In traditional public relations practice, infographics are commonly found as components of one-pagers, “by the numbers”, white papers and case studies.
With the decline of print news and as online and digital publishing continue to take a larger share of the information market, the need to discover better ways to disseminate concise information through WordPress blogs and email marketing has no doubt taken the center stage in the public relations, marketing and pro-blogging industries. Since web content publishers only have a few seconds to invoke a readers decision, visual representation can provide a cognitive ways to engage readership and provide essential knowledge.