The force may be with Disney, but Universal’s empire is putting up a good fight in the theme park wars.
Comcast Corp.-owned Universal Parks & Resorts on Thursday fired the latest salvo in a decades-long battle to give entertainment giant Disney a run for its money, announcing a major expansion in Orlando that includes hotels, restaurants, shops and a new theme park called Universal’s Epic Universe.
“Our new park represents the single largest investment Comcast NBCUniversal has made in its theme park business and in Florida overall,” Comcast chief executive Brian Roberts said in a statement. “It reflects the tremendous excitement we have for the future of our theme park business and for our entire company’s future in Florida.”
The news from Universal comes just weeks before larger rival Disney opens a giant new Star Wars-themed land at its Florida property.